Digital signage is an investment, and smart business owners want to ensure it’s a sound one.
The best way to determine if it’s worth the investment is to identify the needs of your business and tie clear objectives to what digital signage can accomplish.
To lead you in the right direction, let’s take a look at the three ways digital signage can engage consumers and give you a return on your investment (ROI) – regardless of the solutions you choose to implement.
1. Saves your staff time
One of the most tangible ROIs is the money and time you’ll save on staff labor. That’s because less labor is required:
- At the reception or concierge desks to answer customer questions
- Changing out paper signs (sometimes several times each day during onsite meetings)
- Updating signage, since staff will make changes with user-friendly software
Digital signage is a self-service solution that both your staff and visitors will appreciate and enjoy using.
2. Improves experience and ratings
Digital signage is a crowd pleaser. It allows the consumer to interact with real-time information about your business, which boosts your brand and visitor experience.
Whomever your end user may be – a guest, patient, student or employee – they can engage with intuitive and timesaving technology to find everything they need, leading to satisfied consumers.
Happy guests and visitors also lead to positive reviews, and they are more likely to return to your business and spend more money. Now that’s an intangible asset that gives an immediate ROI.
3. Generates revenue
Another return comes from advertising across your digital displays. Most customers sell advertisement space on their screens on a daily, monthly or yearly basis, which generates revenue for their business.
According to a 2018 study by Kinetic Panel, one in five consumers said they researched the featured product after they saw it on digital signage. That’s nearly 20 percent of desired customers.
To estimate the possibilities for your business, first consider advertising onsite amenities, which encourages consumers to spend money and engage with your property. This could include:
- Restaurants or cafeterias
- Golf courses and sports shops
- Gift shops
- Spas or salons
Then, consider other nearby or relevant businesses that could promote products or services to your guests and employees, especially during onsite meetings or events for increased visibility.
The main selling point is a captive audience, and digital signage is a good case for that.
Where to begin
Interested in learning more about how digital signage can offer ROIs for your business? Connect with JANUS Displays to request a demo today.
One system. One call. Endless possibilities.