Digital Signage Advertising
Advertisements help digital signage pay for itself. Promote local and onsite amenities, or engage attractions and businesses to purchase digital ad space.
Successful advertising for any industry
Increase sales at on-site restaurants and amenities and/or add another stream of revenue.
Promote Onsite Amenities
Encourage customers to spend money at businesses on your property, which could include:
- Restaurants or cafeterias
- Golf courses and sports shops
- Gift shops
- Spas or salons
Guests who spend more time and energy on your property will also be more likely engaged and rate your business with a higher review online.
Sell advertising space to other businesses on a daily, monthly or yearly basis to generate a return on investment. Consider promoting nearby or relevant attractions, which could be mutually beneficial for you and your customers.
Schedule or update advertisements in advance or real time. As part of your digital signage strategy, consider playing ads back-to-back, at high or low traffic hours, or integrated throughout other non-advertisement content.
You’re no longer restricted on space. Promote as many businesses or amenities as you’d like, without the risk of added costs for printed materials and ads.
Feature dynamic content, graphics and video across advertising-specific displays, or integrate promotional content into your digital signage strategy.
Black Fox Lodge is part of the Tapestry Collection by Hilton. The property mainly wanted its signage to provide menu information, but was pleased to learn that its signage could do a lot more, such as provide information about events and on-site amenities. While creating the property’s content, our team rebuilt the property’s logo and also created an animation that has fox paw prints appearing and disappearing across the content that plays at the property. Our content team aims to put the “fun” into “functional,” as we believe digital signage is art. “Everything has been great. The [JANUS] team has been very available and moved things along quickly.”