Hyatt Regency Seattle Case Study

Read how Seattle’s largest hotel used digital signage as a wayfinding and marketing tool.

Located in the heart of downtown Seattle, Hyatt Regency opened its doors in December 2018 as the largest hotel in the Pacific Northwest.

With 1,260 sleeping rooms and over 103,000 square feet of venue space – including four ballrooms and 46 meeting rooms – it’s the key to Seattle’s growing convention and conference business, which only few cities in the U.S. can currently handle.

And there’s more appeal than the hotel’s size and capacity. The Hyatt Regency is a five-minute walk to the Washington State Convention Center, and roughly a mile from major tourist attractions, like the Space Needle and Pike’s Place Market.

But with great expectation comes great responsibility, and the management team recognized their need for digital signage to help guests navigate the large facility, while also reflecting the Seattle’s tech-savvy and sustainable culture.

The Challenge

Seattle is one of the nation’s most popular tourist destinations with a track record to prove it. It’s also one of the largest growing tech hubs – with much of its growth credited to powerhouse technology companies like Amazon, Google and Facebook – and has a reputation for being an environmental leader worldwide.

When Hyatt Regency moved into the downtown Seattle area, it was important for the hotel to “fit in” with this culture of technology and sustainability, while contributing to the city’s rising success.

With spacious conference facilities and guest rooms, the hotel staff also needed an effective solution to help guests feel informed and provide event organizers with solutions to promote their meeting information.

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The Solution

Digital signage was the clear answer, and the Hyatt Regency team turned to JANUS Displays to provide first-class support and solutions.

And that’s just what they delivered. JANUS Displays customized video walls, interactive directories, touch screens, meeting room boards, and more in the conference spaces and hotel common areas.

In addition to the latest software and hardware, each display was equipped with content graphics to match the Hyatt Regency brand and take the guest experience to the next level. In lieu of frames, the displays were set into the hotel walls – giving the design a sophisticated feel.

To help with ongoing signage management, the hotel opted to bring in a JANUS Displays trainer onsite, who taught the administrator how to create, schedule, and adjust content, long after the installation was complete.

RESULTS

Updated Digital Signage

Digital signage is a powerful marketing tool for potential conferences and meetings – whether large or small – since companies can use the displays to market their event and show videos, branding, event information, and more.

Onsite Amenities

The Hyatt Regency also uses the signage to promote onsite amenities, including the hotel’s restaurants, boutique bar and 24-hour market, which features digital menu boards that change based on the time of day and offerings. Visitors can find everything they need – from navigating the property and meeting information, to interacting with the brand, viewing the local weather, and feeling well connected to the city.

Saving Costs

The solution also saves the hotel staff time and resources, and extends the tech-savvy culture of Seattle. It’s even more sustainable, helping to cut costs, reduce paper, and conserve energy, as an alternative to meeting room door cards and directional signs. And as the Hyatt Regency Seattle continues to attract more guests and conference bids, the staff is excited about the return on investment digital signage can offer the hotel and its guests, as advertisers begin using the digital space as well. The opportunities are abundant, and the Hyatt Regency has peace of mind knowing they have a team of professionals behind their system to help with whatever they need.

Hyatt Regency Seattle Project gallery

Featured Testimonial

Hyatt Regency Seattle

“My experience was great. I’m a hands-on learner, and the trainer went in-depth on everything. He really helped me learn how to move content around and create something really nice.”

Eric

Marketing Coordinator, Hyatt Regency Seattle

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