Wayne Gretzky famously said: “You miss 100 percent of the shots you don’t take,” and putting off the integration of digital signage at your location is one shot you don’t want to miss, according to the October 2017 issue of Sign & Digital Graphics.
Its article, “Electronic Wayfinding Signs,” makes clear that deploying digital signage is a surefire way of helping you keep up with the competition in your industry. Deploy digital signage and you say goodbye to printing multiple copies of menus and other types of notices at your property. Run out of the catch of the day? Simply change content with a quick upload or data drop. If a room number or meeting time changes during a conference at your site, update the information on your digital signage displays and quickly get the information to attendees.
Seamlessly integrate digital signage into your property by using signage frames that match your current décor. We make digital signage available with several frame options and in several colors. Want to customize the look of your digital signage? We can do that, too.
And as we discuss in the article, depending on where you will position the signage and what you want the signage to do, you can deploy interactive and/or static signs. There is no one-size-fits-all approach to digital signage. Your solution is as unique as you are, and we work closely with you to develop and deploy a digital signage solution that works for you.
The Sign & Digital Graphics article cites a great statistic: With 70 percent viewership, digital signage has an awareness rate higher than almost any other type of advertising. Why? Minimal competition, uniqueness, and location. With digital signage, you can reach a specific audience, encourage specific behaviors (e.g., dine at our on-site restaurant, visit our on-site spa), and provide relevant and important content.
Where does digital signage make sense? At facilities that routinely change the content they share, at facilities that host conferences and meetings, and at facilities that include several buildings and need easy and accessible ways of helping visitors get where they’re going. For example, we’ve seen digital signage successfully integrated at hotels, hospitals, medical care facilities, universities, and conference centers.
But you must consider cost when selecting a digital signage solution. Digital signage has more upfront costs than printing and distributing schedules and menus, and for some types of facilities, these upfront costs may not make sense. If your property doesn’t need to post content frequently (or at all), doesn’t host conferences and meetings, and/or is small, then you may not benefit from deploying a digital signage solution.
We began with a hockey legend, and we end with one of our generation’s technological giants, Facebook creator Mark Zuckerberg. He said that “in a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.”
The best opportunities are those that help you solve problems, and business-changing opportunities don’t come along every day. You must recognize and seize them every chance you get.
For more information and to find out how our digital signage solutions are right for your location, call us at 877-526-8711.