JANUS Displays - Case Study: Thomas Jefferson Visitor Center

Thomas Jefferson Visitor Center Custom Kiosk Case Study

Synopsis

The Charlottesville Albemarle Convention & Visitors Bureau (CACVB), an organization dedicated to providing increased awareness of the Charlottesville area, selected JANUS Displays to create an outdoor touch screen kiosk for the Thomas Jefferson Visitor Center that promotes local businesses and area attractions.

The key requirement of the project was to eliminate the need for duplicate data-entry by designing an interface with the CACVB’s website content management program, SimpleView. Additional desired features included tracking of user demographics, area mapping and multimedia playback, all housed in an ADA compliant enclosure designed to match the environment of the Thomas Jefferson Visitor Center.

JANUS developed a custom interface that automatically detects and processes website updates and pulls two separate XML feeds. The data is then sorted by category, and displayed across seven tabs. The tabs allow visitors to explore information about dining options, shopping facilities, area events, nearby attractions, overnight accommodations and transportation options within the area.

Of utmost important was the kiosk’s ability to capture geographic data to learn more about those who visit the Center. Once a new user interacts with the display, a two-question survey appears and asks participants to enter their zip codes and provide the number of people in their party. Participants respond to the questions with an on-screen number pad.

In addition to the many unique features the kiosk offers, it also has the ability to display images or video utilizing a multimedia window.

JANUS provided their JMC 105 media player and SunBriteTV’s All-Weather Interactive Touch Screen. Additionally, JANUS craftsmen built a custom-made pedestal to match the Center’s rustic look and feel.

The Center achieved its many goals by successfully capturing demographics, showcasing multimedia, and preventing the duplication of data entry. The kiosk has given the Center a better understanding of the type of individual who visits the landmark, encouraged advertising opportunities with area businesses, and freed up valuable employee time. Each of these factors has significantly increased the Center’s marketability. Moreover, the overwhelmingly positive feedback received by users has resulted in the CACVB’s plan to implement this technology in other areas throughout the city.

To download the full pdf version of the Thomas Jefferson Visitor Center Case Study, click on the pdf icon.

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